The Power of Testimonials
I recently finished a video project for Professional Health Care Systems, a provider of in-home care givers on an hourly, daily and live-in basis. The goal was to create a marketing presentation they could give out (on DVD) at trade shows, use for presentations to groups and to place on their website. The budget was small, but we still needed something compelling to drive viewers to action. Enter the testimonial.PHCS has a loyal client base, and several clients - including family members, trustees - and even a patient - were willing to discuss their relationship with the company. These powerful, third-party endorsements drive the presentation forward, giving the viewer an immediate sense of trust towards the company. No amount of narration- no matter how well written - can replace a customer who says "I don't know what we'd do without them!"
Whenever you have opportunity - whether on video or in written form - ask for a testimonial from a satisfied customer. It's a powerful tool that will help drive more business your way.